In order to increase brand awareness, successful marketing programs use spectator-sporting events. A carefully considered sponsorship program provides a platform, which the consumer product or service message can be delivered effectively. These very spectator-sporting events, such as motor racing, lend themselves very nicely to the relatively new "business to business" marketing concept as well. At Krauss Racing Enterprises, we refer to sponsorships as commercial partnerships, because these truly are partnerships, with the objectives firmly in mind for all, that the agreed upon goals are met. :: Marketing Opportunities